New Boots Parenting Club Launches #BootsParentingClub



On Wednesday, Beckett and I took a trip down to Dublin for the day. Aside from dropping Mama Bear to work and doing a bit of very important shopping at the Disney Store, we were on our way to The Intercontinental Hotel in Ballsbridge for the launch of Boots new Parenting Club.

So before I tell you about the launch, what's Boots Parenting Club all about anyway? Well... the Club is available to expectant mums and parents of children aged up to 3 years old all across Ireland, and is an online resource and hub of information on all things to prepare for and then look after your baby. When you sign up you not only receive 10 Boots Advantage Card points for every €1 spent on baby products but you'll also receive gifts, offers, exclusive advice, inspiring ideas and the latest news, which are tailored to your specific circumstance and details.


Gillian Hennessy, Head of Marketing, Boots Ireland says “Care underpins everything that we do in Boots, and what better way to care than to provide support for pregnant mums and new parents. The aim of Boots Parenting Club is to create a club that prepares and supports parents by offering exclusive, tailored advice throughout pregnancy and early childhood. In addition, we want to celebrate our bundle of joy together with all other parents celebrating their baby’s birth today, 8 July with a special gift.”


So basically it's a three fold system: a reward club for spend, an online advice hub and personalised gifts and offers. And let's face it, as any parent will tell you, anywhere you can get a little help and save a little money, all the while not compromising on quality, is a no brainer. Plus, if you're anything like us, you probably do shopping in Boots already so this is just a way to add further value to your existing routine.


To celebrate the launch, Boots are also gifting every baby born in Ireland on launch day, 8 July, with a special gift of a €20 voucher. Vouchers are limited to the first 300 applicants and all you have to do is send your full name & contact details as well the name of the baby born 8th July 2015 to bootsbabyroi@gmail.com by Wednesday 31st July.


So what about the launch itself? Boots put on a great launch. As simple and obvious as it sounds, the event was all about the babies. There was super talks and advice from Gillian Hennessy (Head of Marketing, Boots Ireland), Aisling O’Loughlin (Mum of two and TV3 Xpose Presenter) and Boots own Pharmacy team, but for me the best thing was the chance for Beckett to spend a bit of time playing around with other kids. There were Ball Pools, baby toys and a Face Painter. Unfortunately Beckett rubbed off the curly French-style moustache before I took photo it :(


Still, all in all, even with no moustache pic it was a lovely event.



Speaking about the Boots Parenting Club, Aisling O’Loughlin commented: “When expecting a baby or becoming a mother you realise just how much you have to learn! The tailored emails from Boots Parenting Club will be an amazing and helpful step-by-step resource straight to your phone as your baby develops! Every parent or parent-to-be soon discovers just how expensive babycare can be so it’s a real reward that Boots will be offering 10 Advantage Card points for every €1 and a nice way to treat Mum and Dad for a change”.
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