Pampers PooFace Survey

A new survey by Pampers conducted with Irish parents has revealed just how much parents’ love Baby Wipes when it comes to cleaning up all types of baby mess. 9 out of 10 Irish parents admit they don’t leave the house without a pack of Wipes. The results were released to celebrate the new award-winning #PampersPooFace video which celebrates the hilarious and adorable faces that babies pull when they're about to make a surprise! The video recently received three Cannes Lions Awards.

#PampersPooFace survey reveals:

  • Dad’s fear nappy mess more than Mum’s
  • 9 in 10 parents won’t leave the house without a pack of Baby Wipes
  • 8 out of 10 parents can’t go a day without using Baby Wipes

New award-winning #PampersPooface video celebrates that hilarious baby face
and empowers parents not to fear the mess!

Dr. Tabi Leslie, consultant dermatologist and member of Pampers’ Love, Sleep & Play Panel says, “Pampers’ research has shown that the vast majority of parents are using Baby Wipes and that they are being used most frequently to clean up baby’s skin. That’s why I would ask parents to consider how delicate and sensitive their baby’s skin is and try to choose products specifically designed for them. Pampers Wipes have been dermatologically accredited by the Skin Health Alliance meaning that that are kind to your little one’s skin. They are proven to be milder than cotton wool and water for gentle cleaning.”

Paolo Haeusermann, Brand Manager for Pampers, Northern Europe says “We are really excited to launch our fun and lighthearted video which celebrates and dramatises that adorable baby pooface which is an instantly recognisable and comical moment for all parents! We know that being a parent involves a lot of messy moments, but whatever that red face might lead too, with Pampers Wipes a clean baby is just a wipe away!”