SMA Baby Club. Not For Dads.



I've been getting the SMA Baby Club emails since before Beckett was born. They're somewhat beneficial with the occasional bit of baby info that I wasn't aware of. In general, however, to be perfectly honest, I just delete them without so much as clicking a link.

For no other reason than the subject line about Father's Day, I opened the most recent email.


I'm not trying to make any big issue out of this, but I was immediately put back by the email copy. Instead of what could easily have been a piece of text written to be read by either a man or woman, a father or mother, the email left like there was a huge presumption that everyone reading it was a mum.


I was a little pissed to be perfectly honest.


It wouldn't have been difficult to write copy that delivered the exact same message but without the presumption.
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